Shopper Insights Consulting
Unlock the Power of Shopper Insights
The David Sobey Retailing Centre offers cutting-edge shopper insights consulting, utilizing advanced biometric tools to help retailers understand consumer behaviour deeply. Our expertise and innovative technology can transform your retail strategies, leading to improved customer experiences and increased sales.
Biometric Tools for Shopper Insights:
-
Eye Tracking
What It Is: Eye tracking technology monitors where and how long a shopper looks at various products, displays, signage as well as website and mobile app designs.
Benefits: Understand what catches your customers' attention, which products are most visually appealing and how they navigate your store and ecommerce.
How We Help: Our team analyzes this data to optimize aspects, such as product placement, store layout, signage and website/mobile app design to enhance shopper engagement across both physical and digital channels.
-
Electroencephalogram (EEG) Headwear
What It Is: EEG headwear measures brain activity to gauge emotional responses to products, advertisements, and store environments.
Benefits: Gain insights into how customers emotionally react to different elements within your store.
How We Help: We interpret EEG data to help you create emotionally engaging retail environments that foster positive customer experiences.
-
Galvanic Skin Response (GSR) Sensors
What It Is: GSR sensors measure physiological arousal by detecting changes in skin conductance.
Benefits: Identify moments of high engagement or stress during the shopping experience.
How We Help: Using GSR data, we pinpoint areas in the shopping journey that need improvement to reduce stress and enhance satisfaction.
Why Choose the David Sobey Retailing Centre?
Expert Researchers: Our team of skilled researchers specializes in retail science and consumer behaviour.
Tailored Insights: We customize our research to address the specific needs and challenges of your retail business.
Innovative Solutions: Leverage our state-of-the-art biometric tools to gain actionable insights and stay ahead of the competition.
Transform Your Retail Strategy
Partner with the David Sobey Retailing Centre to unlock valuable shopper insights and elevate your retail business. Contact us today to learn more about our shopper insights consulting services.
Email: Davidsobeycentre@smu.ca